Another way to compose a fragrance:
Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting traditional fragrance composition architecture, tracing from the bottom
up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated ambery woody signature oscillating between enveloping warmth and exhilarating freshness.

Base notes: Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.

Heart notes: At the heart, an iconic green bourbon geranium, this time reinvented with floral rosy facets.

Top notes: Unfolding on a fusing Calabrian bergamot heart and airy musks uplifting the entire composition.​

“The obsession for this composition was audacity, the audacity to challenge classicism to propose a new model, more sensual and magnetic.”
Marie Salamagne, Master Perfumer

Another way to design a bottle: ​
The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.​

Refillable design:​
Crafted with sustainability in mind, a 150ml refill helps consumers save 65% glass, 75% plastic, and 100% metal when compared to three new 50ml bottles of Prada Paradigme.